See Now Buy Now or See No Buy No?

The See Now Buy Now model is quickly becoming an effective marketing strategy for some designers, yet industry leaders are still unsure about fully embracing the new model. Fashion is built on innovation, but recent talk of changes to the industry model has created two sides of an evolution coin—those in favor of change and those opposed. To better form an opinion about the fashion industry’s future course, it is necessary to understand what changes are taking place and why they are crucial to our time. The traditional fashion calendar has been in place for decades—designers present their collections and … Continue reading See Now Buy Now or See No Buy No?

Coming Soon: A New Era in Fashion

Mark Badgley and James Mischka, designers behind the Badgley Mischka brand, have decided to film a 10-12 minute movie that will launch online when their Fall/Winter collection goes on sale this July instead of showing their collection during New York Fashion Week. Choosing to break the cycle of showing collections to potential buyers and the media well in advance, especially in the form of a film, seems daring when considered from a historical point of view. The way Fashion Week has operated over time has been uniform, with designers showing Fall/Winter collections in February and March, while Spring/Summer collections premiere … Continue reading Coming Soon: A New Era in Fashion

High Fashion, College Wallet: ’90s Grunge

As the weather starts to cool down and the leaves change color, it’s time to pull out sweaters and boots and prepare for another New York autumn. Last spring’s Fashion Week showcased dozens of designers’ trends for the upcoming fall/winter season, and it’s finally time to start breaking them out. Some recurring trends throughout the shows including ‘60s inspired silhouettes, chunky knits, and ‘90s grunge. The ‘90s have experienced a huge revival as of late and NYU’s Welcome Week was even ‘90s themed this year. On the runway, feminine silhouettes and accessories clashed with gothic-inspired pieces for an unexpectedly glamorous … Continue reading High Fashion, College Wallet: ’90s Grunge

High Fashion, College Wallet: Alice + Olivia

In preparation for what is likely to be a muggy, hot summer, all eyes look to the spring and resort collections from the spring 2014 shows. Alice + Olivia’s last collection for the 2014 Spring ready-to-wear line boasted a sophisticated array of pastels and clean whites with pops of denim and black throughout. Pointed heels and strappy sandals grace models’ feet while large printed and beaded clutches added contrasting texture to the ensembles. The lineup also showcased elegant gowns in nude and black lace, and floral satin. The theme of simple, monotone color schemes in the collection can be easily replicated for … Continue reading High Fashion, College Wallet: Alice + Olivia