See Now Buy Now or See No Buy No?

The See Now Buy Now model is quickly becoming an effective marketing strategy for some designers, yet industry leaders are still unsure about fully embracing the new model. Fashion is built on innovation, but recent talk of changes to the industry model has created two sides of an evolution coin—those in favor of change and those opposed. To better form an opinion about the fashion industry’s future course, it is necessary to understand what changes are taking place and why they are crucial to our time. The traditional fashion calendar has been in place for decades—designers present their collections and … Continue reading See Now Buy Now or See No Buy No?