How-to Tuesday: No-Makeup Makeup

While the makeup industry today is brimming with liquid lipsticks, contour kits, bold shadows and more, we all have those days when we want our makeup to look as fresh and natural as possible — say, when rushing to an 8:00am on Monday morning. Although many feel comfortable baring a makeup-free face everyday, this look is for those who want to celebrate their natural beauty without being completely au naturel. Because, let’s face it: makeup is fun, and adding some new products to your routine can really boost your confidence. If you want to know how to achieve this “no … Continue reading How-to Tuesday: No-Makeup Makeup

Beauty YouTuber Products: More Than Just Your Typical Celebrity Collaboration

Any makeup lover will tell you that beauty YouTubers are go-tos for all things makeup. They inform viewers of the latest trends, offer opinions on new products–both high-end and drugstore, and constantly show how to create beautiful looks. Their videos are addicting, making it difficult to limit oneself to watching just one. Beauty fans all have a select few they subscribe to, over time developing a relationship that feels personal. They have a clear knowledge on the subject and seem to give honest, fair reviews on the makeup they try, earning fans’ trust. The YouTubers have, after all, seemingly tried everything … Continue reading Beauty YouTuber Products: More Than Just Your Typical Celebrity Collaboration