A Magical Makeup Line for Muggles

Harry Potter, a series of seven young adult fantasy novels by J. K. Rowling and later a million dollar movie franchise, is the very definition of success. It has led to a movie spinoff called Fantastic Beasts and Where to Find Them, a two-part West End stage play called Harry Potter and the Cursed Child, and now, it’s the inspiration behind a new eyeshadow palette.

Storybook Cosmetics is the makeup brand behind the idea of turning Harry Potter into a makeup empire. The eyeshadow palette, appropriately named The Wizardry and Witchcraft palette, caught the attention of beauty obsessed Potterheads all over the Internet. The unique product has 12 enchanting shades available in familiar names such as “Sorcerer,” a shimmery ruby red, “Cauldron,” an emerald green that pays an ode to the house of Slytherin and “Jinx,” a blinding metallic silver. The design of the palette is just as bewitching: it takes on the form of an ancient spell book with delicate gold detailing and a sizable built-in mirror. 

Pre-order for the Wizardry and Witchcraft palette will go live on February 24, but it has already created non-stop buzz. Most of the response to Storybook Cosmetics’s newest creation has been positive. In general, Harry Potter fans have expressed much excitement for its launch, which has built up to the point that the previously relatively unknown cosmetics line has become the latest viral success story. Even as the price of the the palette cost $52 ( each individual eyeshadow costs a little less than $4.50), the desire to own one of these palette still hasn’t faltered.

Although the excitement and anticipation behind this product’s release is high, there is still question of the intentions behind this product. Is this intriguing eyeshadow palette worth the hype, or is this another instance of a fan base being lured into getting their hands on something related to what they love?

It all comes down to perspective. On one hand, some view this as a strategic way to overcharge devoted fans who may want to buy the product as a sort of collector’s item instead of trying it out for its quality. This isn’t a new concept, as plenty of brands beyond beauty companies have collaborated with or put out limited-edition products of popular franchises to drive sales.

To counter this argument, these type of projects could satisfy the demand for a company to go beyond fans simply wanting to purchase the products for the name. In an interview with Bustle, Erin Maynard, one of the three sisters who owns Storybook Cosmetics, said, “Our goal with Storybook Cosmetics is to become the go-to cosmetics company for fan girls of all types.” The purpose of the Wizardry and Witchcraft palette, according to Maynard, is to provide a product that incorporates the fun element of Harry Potter. Hence, the fun packaging and highly pigmented eyeshadows.

So, is the Wizardry and Witchcraft palette worth the price? That depends on who you ask. If you ask someone who is not so fond of Harry Potter, you probably won’t elicit much of a reaction from them. But if you ask a massive super-fan, that’s a whole different story. Nevertheless, we can all agree that the eyeshadow palettes look absolutely spellbinding.

Sherah Ndjongo is a staff writer. Email her at violetvision@nyunews.com.


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