Matte Lipsticks That Aren’t Lip Kits: Kylie Cosmetic Dupes

Buying a matte Lip Kit or Liquid Lipstick from Kylie Cosmetics takes patience and persistence since there are often waitlists for the most popular shades. Thanks to Kylie Jenner’s online promotion of her products on Instagram and Snapchat, her millions of followers eagerly await the next product launch, ready to push the Add to Cart button as soon as they release. But fear not, it’s a big world and unlike people, lipstick shades can easily be replaced, so keep reading to discover substitutions for the best-selling Lip Kits at comparable prices to the Liquid Lipsticks.


One of Kylie Cosmetics’ best-selling (and currently sold out) colors is Mary Jo K, but luckily MAC’s iconic lipstick in the shade Ruby Woo ($17) will do the job just as well. After all, MAC’s lipstick line is what made the brand famous. Although it is not in gloss form, the matte lipstick has the same shade as the “true blue red” of Mary Jo K, and has been the winner of Allure’s Readers Choice Awards for three consecutive years since 2014.

kc_liquid_lipstick_exposed_bf6a7d46-fd68-480c-8e9c-81b67079fc02               shroom

kc_liquid_lipstick_candy_k                      bleached

Another often sold out Lip Kit shade is Exposed. The dupe for this “warm mid-tone beige” shade is Shroom from Lime Crime’s Vevetine line ($20), available at Urban Outfitters. The line boasts of liquid matte lipsticks that glide on and feel like velvet. Bonus: With pink roses painted on the metallic red cap of the tube, the packaging is also much prettier than Jenner’s. From the same brand and line is Bleached, which is a deep nude blush similar to the “soft pinky-nude” of Candy K.

kc_liquid_lipstick_dolce_k              liquid-lipstick-stripped

Dolce K is ranked the top best selling product from Kylie Cosmetics and the good news is that it is still in stock, but if you don’t want to wait and pay for shipping, you can find a similar shade, Stripped from Anastasia Beverly Hills ($20), in Sephora. Plus, the line spans a wider color spectrum offering not only muted nudes and browns but also more vibrant hues like pinks, corals and oranges.

And keep in mind, matte liquid lipstick is not a low-maintenance product, so remember to prep your lips before applying it. Liquid lipsticks may feel moisturizing during application and the advertisements will say that they are not drying, but like any makeup designed to last long, they will. An opaque finish does not mean that it can conceal dry lips — if anything, it will make the peeling skin even more obvious. So be prepared!

As the popularity of matte lip colors rises to meet that of shiny glosses, Jenner has successfully popularized the matte liquid lipstick with her own makeup line. Other cosmetics companies have been quick to ride the wave of the new fad by launching matte lip products into their own collections. It’s safe to say that liquid lipsticks are now ubiquitous and there is not a shortage of buyers looking to try the bold lip look. If you are looking for additional comparable lines, both Kat Von D and Smashbox’s matte liquid lipstick lines are best sellers and boast impressive reviews on

Qianqian Li is the Deputy Copy Chief. Email her at


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