Beauty YouTuber Products: More Than Just Your Typical Celebrity Collaboration

Any makeup lover will tell you that beauty YouTubers are go-tos for all things makeup. They inform viewers of the latest trends, offer opinions on new products–both high-end and drugstore, and constantly show how to create beautiful looks. Their videos are addicting, making it difficult to limit oneself to watching just one. Beauty fans all have a select few they subscribe to, over time developing a relationship that feels personal. They have a clear knowledge on the subject and seem to give honest, fair reviews on the makeup they try, earning fans’ trust. The YouTubers have, after all, seemingly tried everything … Continue reading Beauty YouTuber Products: More Than Just Your Typical Celebrity Collaboration