Lilly Pulitzer for Target


Known for it’s bold prints and vibrant colors, Lilly Pulitzer collaborated with Target to launch a fun beach themed collection. The collection incorporates not only clothes and jewelry for women (including plus sizes) and girls, also a selection of home goods, décor and beauty.  The collaboration has 250 total items that range from$2 beauty accessories to $150 hammocks.

The iconic aesthetic and the preppy vibe of the brand are consistent throughout the collaboration pieces. With summer in just a few months, the collaboration caters towards beachwear with traditional Pulitzer pink and green floral designs. From throwing on a summer dress to carrying a chic straw tote, the Lilly Pulitzer for Target collaboration makes it easy to be effortlessly stylish on summer days.

The collaboration focuses on a palette of bright colors. Varieties of oranges, pinks, yellows, greens and blues are prevalent throughout. Gold hardware dominates the accessories and gold leather straps can be found on many of the sandals and wedges. Maintaining a resort theme throughout the collaboration, the jewelry incorporates starfish, shellfish and other beach and ocean related motifs .  The jewelry is delicate to balance and be paired easily with the bold clothes.

Though Lilly Pulitzer is known for her wild prints in bright feminine colors, the collaboration also offers more toned down designs with neutral colors for those who prefer an understated style. Instead of going for an eye-catching orange and pink jump suit, you can opt to pair a crochet white sleeveless top with navy printed shorts.

The home goods offer the perfect balance between stylish and practical. Everything from dainty gold wine charms to chic dessert plates with an 18KT gold rim will give your kitchen and home an air of luxury for a reasonable price.

Target currently has a look book on their site so shoppers can plan out their purchases before the collection is released online April 19.  Whether you are looking for a fun cover-up for the pool or a cute and eye-catching cocktail dress, this one-time collaboration offers something for every type of summer-savvy fashionista.  To complete the looks,  there is a selection of exclusive Essie nail polishes and L’Oreal lipsticks that are to be sold just for this collaboration.

Like many other designer for Target collaborations, Lilly Pulitzer for Target remains true to the brand’s identity but lends itself to the more price-conscious consumers.

Se Won Park is a contributing writer. Email her at


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