Chiara Ferragni of The Blonde Salad, Leandra Medine of the Man Repeller and Danielle Bernstein of We Wore What are all killing it at the fashion blogging game. They successfully mastered the art that is blogging, and have transformed their blogs into integral parts of their professions. If you want to be the next Danielle Bernstein, there’s a multitude of things to consider when making a fashion blog. Here’s some advice to get you started.
G E T T I N G S T A R T E D
Before you start posting content, you should research what website to use as a host for your blog. Do a simple Google search for potential websites and see what each one has to offer. Most sites have free trials, so definitely take advantage of them.
Experiment with the interface and see what is easiest to use. You don’t need to speak the HTML language fluently to create your own blog.
“I found that Squarespace was one of the most intuitive and user-friendly design platforms, especially for someone like me who knows very minimal HTML code” Emily Byrski, a Gallatin sophomore and blogger of Empire Style of Mind said.
Keep an eye out for student rates! Your budget doesn’t need to be swallowed by an expensive interface. WordPress is easy to use and customizable. Tumblr is more of a community and social media platform, while being very user-friendly, but once you want to move on from the free, preset layouts, being fluent in HTML is almost required. However, the large user base can only be more of an advantage to growing your fashion blog.
“When you are looking to create your website, you have to find what works for you. If you are spending most of your time attempting to figure out how to function with the domain, then chances are that your actual material is going to lack in substance,” Tim Lyzen, Liberal Studies freshman and blogger of The First Catwalk said. “Pick something that you get right off the bat, something that sits well with your style and computer knowledge.”
C O N T E N T
Trying to fit into a certain stereotype or genre of contentis not what will yield you success; being yourself will take you farther than you can imagine. Writing and posting about a subject that you know and are passionate about it easier than the converse. Stay true to yourself and an audience will come.
The relevancy and timing of your content is key. While staying true to your personal style and creative endeavors, stay relevant. For an example, if the Grammys are a few days away, a post pertaining to some Red Carpet looks would be most logical since potential viewers are probably already searching the web for Grammys related content.
Also, don’t bail on your blog. Stay on schedule. Post weekly or even daily. Whatever schedule works best for you, stick with it. Viewers will eventually forget about your blog if you are not consistent with your content.
S O C I A L M E D I A
From Instagram to Facebook, social media is a vital tool to promote your blog. Byrski said she uses Facebook and Instagram the most as she has seen her greatest gain in followers on these.
Don’t be afraid to post too much. Send out a couple of catchy tweets, which can be limiting just because of the character limit, but very effective. Post on your personal Facebook as well as create a Facebook page. Enlist the support of family and friends and maybe the few odd Facebook friends that you know from middle school. The more you post, the higher chance a potential viewer might see it.
Use as many social media platforms as possible.
“Really, I just put myself out there, on all forms of social media,” Lyzen said. “As frightening as it is to constantly post, afraid of seeming like you are annoying people, do it.”
B E Y O N D T H E B L O G
Your blog can spur business partnerships, opportunities, and a future career.
“I’ve met and interviewed so many celebrities, I have been asked to model and act in numerous pieces, and it has helped tremendously with acquiring actual jobs and internships” said Lyzen.
Blogging is not only a great exercise to express your passion and journalistic abilities, but express who you are and who you want to be for a future employer. A blog can be more than just a blog. It can be a hobby but it has the potential to be game changer in your future profession.
If you need a little push, look to some bloggers who are succeeding at building their careers around their blogs: Tavi Gevinson of The Style Rookie and Editor-in-Chief of Rookie Mag, Carly Heitlinger of The College Prepster, and Sarah Vickers of Classy Girls Wear Pearls.
Having an aesthetically pleasing, and easy to use website, paired with intense social media skills, relevant content, and an appetite for the future is all you need to be a successful fashion blogger. Good luck!
Emily Harris is a Staff Writer. Email her at firstname.lastname@example.org