Social Media Sparks NYFW More Than Ever

Last September, the innovations made on social media platform entirely stunned the fashion world, such as Marc Jacobs’ “Pop-Up Tweet Shop” in SOHO that swapped cash for tweets with the hashtag #MJDaisyChain to promote its Daisy Marc Jacobs fragrance. During this past New York Fashion Week Fall/Winter 2015, brands are further advancing their investments in social media to drive online conversations and create publicity. Twitter launched the #FashionFlock program this NYFW, where 50 influencers — designers, bloggers and celebrities from Marc Jacobs to Nina Garcia — tweet the goings-on of fashion week to create digital stories and encourage social sharing … Continue reading Social Media Sparks NYFW More Than Ever

High Fashion, College Wallet Banana Republic F/W 2015

This layered look is a great way to bring a pop of color to your wardrobe while still staying cozy. Last season marked the tenure of Marissa Webb as Banana Republic’s designer, and she aims to elevate the brand. Banana Republic took part in New York Fashion Week for the first time this past week, showing off-site in Soho. One of the standout looks encouraged consumers to embrace color while balancing it with neutrals, and it’s easy to transform this sophisticated yet fun look on a college student’s budget. A grey jersey-knit turtleneck is a staple in New York for … Continue reading High Fashion, College Wallet Banana Republic F/W 2015

Fashion Industry Makes Strides Towards Starring Senior Icons

Recently, there has been an increase in older women gracing the ad campaigns of top labels and designers — golden girl crushes, if you will. Joan Didion, famed American novelist and literary journalist, was recently featured in a Celine ad. She sits on couch in an all black ensemble with a large pair of black sunglasses perched on her nose. She looks fabulous. Canadian singer-songwriter Joni Mitchell was featured in Yves Saint Laurent’s campaign, gracing the glossy pages of many magazines. It doesn’t stop there, and it shouldn’t; Twiggy, iconic English model, is the face of L’Oreal Paris for 2015. … Continue reading Fashion Industry Makes Strides Towards Starring Senior Icons

Red Carpet Predictions for the 87th Annual Academy Awards

Now that Paris and New York Fashion Weeks have come to a close, the world can focus on the 87th Annual Academy Awards. But as we have come to see, the gowns are only ever as good as the nominees. From American sweetheart Reese Witherspoon to the spunky Emma Stone, we’ve come up with gown predictions for the best actress and supporting actress nominees. BEST ACTRESS Julianne Moore: Still Alice star, Julianne no stranger to the red carpet and after winning at the Golden Globes, she’s looking like a shoo-in for the category. She looked impeccable the other week in … Continue reading Red Carpet Predictions for the 87th Annual Academy Awards

High Fashion, College Wallet Tocca F/W 2015

Tocca’s new line has high-end appeal and a sophisticated 60’s vibe that is sure to make for a fun outfit for a night out. This look in particular is muted yet mature — not to mention incredibly versatile. It is great for dinner when your parents come into town, but is also perfect for when you’re ready to hit the town afterward with friends. The trim lines and easy fit of this jumpsuit perfectly pair a monochromatic coat to keep you cozy this winter. Finally, a cute pair of t-strap, pointy-toed, black heels complete the ensemble. Jumpsuits are great because … Continue reading High Fashion, College Wallet Tocca F/W 2015

Fashion Week From the Beginning

Today, fashion designers, editors, buyers and bloggers are making their way to Lincoln Center and/or several off-site locations for the Fall/Winter 2015 Mercendes-Benz Fashion Week. Over the years, fashion week has become a New York staple in the lives of tourists, locals, and fashionistas alike. Although today the event occurs internationally, the idea of a week filled with fashion dates back to 1858. The first “fashion show” was presented in 1858 by Charles Frederick Worth in Paris. The type of presentation was the first of its kind. The press was astonished by his use of live models to display the … Continue reading Fashion Week From the Beginning

Shop until you drop…Online

So if you’re like me, you may be scrolling through internet during all your classes or even finding yourself on Wooster Street trying to fit in as much as possible shopping before the end of the month. After some extensive research, and some trial and error experiments, I have found the best of online shopping. 1. Tobi: If you have free shipping and free returns, I’m yours. Not to mention crazy affordable pricing and tons of pictures of each look, TOBI.com is not something you would want to miss. There are a wide range of sizes . Also, for those of … Continue reading Shop until you drop…Online