Social Media Sparks NYFW More Than Ever

Last September, the innovations made on social media platform entirely stunned the fashion world, such as Marc Jacobs’ “Pop-Up Tweet Shop” in SOHO that swapped cash for tweets with the hashtag #MJDaisyChain to promote its Daisy Marc Jacobs fragrance. During this past New York Fashion Week Fall/Winter 2015, brands are further advancing their investments in social media to drive online conversations and create publicity. Twitter launched the #FashionFlock program this NYFW, where 50 influencers — designers, bloggers and celebrities from Marc Jacobs to Nina Garcia — tweet the goings-on of fashion week to create digital stories and encourage social sharing … Continue reading Social Media Sparks NYFW More Than Ever

High Fashion, College Wallet Banana Republic F/W 2015

This layered look is a great way to bring a pop of color to your wardrobe while still staying cozy. Last season marked the tenure of Marissa Webb as Banana Republic’s designer, and she aims to elevate the brand. Banana Republic took part in New York Fashion Week for the first time this past week, showing off-site in Soho. One of the standout looks encouraged consumers to embrace color while balancing it with neutrals, and it’s easy to transform this sophisticated yet fun look on a college student’s budget. A grey jersey-knit turtleneck is a staple in New York for … Continue reading High Fashion, College Wallet Banana Republic F/W 2015

Fashion Industry Makes Strides Towards Starring Senior Icons

Recently, there has been an increase in older women gracing the ad campaigns of top labels and designers — golden girl crushes, if you will. Joan Didion, famed American novelist and literary journalist, was recently featured in a Celine ad. She sits on couch in an all black ensemble with a large pair of black sunglasses perched on her nose. She looks fabulous. Canadian singer-songwriter Joni Mitchell was featured in Yves Saint Laurent’s campaign, gracing the glossy pages of many magazines. It doesn’t stop there, and it shouldn’t; Twiggy, iconic English model, is the face of L’Oreal Paris for 2015. … Continue reading Fashion Industry Makes Strides Towards Starring Senior Icons

Red Carpet Predictions for the 87th Annual Academy Awards

Now that Paris and New York Fashion Weeks have come to a close, the world can focus on the 87th Annual Academy Awards. But as we have come to see, the gowns are only ever as good as the nominees. From American sweetheart Reese Witherspoon to the spunky Emma Stone, we’ve come up with gown predictions for the best actress and supporting actress nominees. BEST ACTRESS Julianne Moore: Still Alice star, Julianne no stranger to the red carpet and after winning at the Golden Globes, she’s looking like a shoo-in for the category. She looked impeccable the other week in … Continue reading Red Carpet Predictions for the 87th Annual Academy Awards