When Fashion and Tech Collide

With the world becoming increasingly technological these days, there’s no way fashion could possibly be left out of this tech trend. As a result, fashion and technology have become more connected than ever. Nowadays, eager fashionistas, bloggers and celebrity trend-setters take to their blogs and social media—such as Instagram—to showcase their killer fashion sense and style. For avid followers, it has become easier to stay up to date with the latest fashion trends.  Thanks to a group of wise and tech-savvy women, the spectacular designs that grace the runway each fashion week season can now be purchased instantly via smart phone.

According to Alex Barinka from Business Day Live, sites like “RewardStyle’s LikeToKnow.It [have] made the BCBG Max Azria and Herve Leger catwalks shoppable via Instagram photos,” as well as other sites such as “Refinary29, [which] shows consumers where to buy the clothes worn by stars attending Fashion Week.” Now, fashionista’s can rock these runway looks before they even hit the stores. Although these runway designs have become accessible to the consumer, it does not come without the expensive price tag. Some of the garments can range from hundreds to thousands of dollars, making this trend a dream come true for many yet still unattainable for others.

But what’s important to note here is the way technology is changing the way we access fashion.  Before it was a privilege to be able to catch a glimpse of the designs on the runway, but now through these sites, New York Fashion Week looks can be purchased via smartphone at the show or at a distance—by anyone ready to spend some cash. These start-ups, RewardStyle’s LikeToKnow.It and Refinary29, are transcending barriers by connecting the fashion-obsessed to NYFW designs faster and more efficiently than ever imagined. Major designers such as Max Azria, the founder of BCBG Max Azria, have taken the hint that this shift—the intertwining of fashion and technology—is expected to have a great effect on the way fashion is produced and purchased. Barinka noted, “Azria has been proactive about production…fabric has been ordered in bulk and expert seamstresses have been booked in advance”.

When asked about how these sites will affect the future of fashion, Caroline Grogan, a sophomore at the Tisch School of Arts commented, “I think that NYFW styles will become more mainstream…it seems like now there will be no limits to fashion”. Likewise, Sophia Wu, a sophomore at the College of Arts and Sciences believes that “high fashion [will be] more and more accessible to the public. Technology is definitely a valuable tool for the growing awareness of fashion”.

Without a doubt fashion is evolving with the help of technology, and there is no sign of it slowing down anytime soon.


Lisa Azcona is a contributing writer. Email her at bstyle@nyunews.com.



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